![]() You only have several seconds to convince people to keep watching. I believe that it’s best to catch the eye of your public from the beginning, mainly when you’re trying to sell a product. Look at “Goldilocks”: she is perfect for the part! People love her, they feel a connection with her and having such a person introducing your product is essential. You need to hire good people, whether for behind the camera or in front of it. The Pearce brothers have publicly declared that the “Goldilocks” video was an investment of hundreds of thousands of dollars. Professional video production may be expensive. We could all pick up a few things from their success: How do you present it to the world and make people purchase it?įor Purple, it was through the “Goldilocks” video presenting the “Raw Egg Test.” Take a quick look at it, even if you’ve already seen it and let’s see what makes it unique. But having a great product is just the first step. Also, the mattress costs less than most modern beds. Their creation represents a fusion of smart materials and top-class technology. The Pearce brothers behind the Purple mattress concept put their knowledge together and designed a mattress that combines perfectly the benefits of both firm and soft surfaces. Their approach was educational and funny at the same time because the owners of the brand understood the fact that they had to communicate how their mattress was different from others by doing something original. ![]() This mattress brand created a video commercial which went viral, gathering over 500 million views and generating huge sales. I’d have to say: be creative, use humor and invest plenty of money. What can you say or do to convince people that your product is different, and to get them to buy it? Mattresses may not be the most seductive products on the market, so creating commercials for them could present quite a challenge. ![]()
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